Course Details

How do you market your product in countries other than your domestic market? Designing and selling products in other countries requires an understanding of the global cultural, economic, political and legal environment. In the first 8-10 weeks, you will be working on the COIL, which is a joint project with students at the University of Utrecht in the Netherlands. You will be divided into teams of six people, 3 from here and 3 from Utrecht. You will be developing an export plan for an American company to introduce a product to the Netherlands market. The Utrecht students will be developing an export plan to introduce a product to the U.S. market. You will comment on each other’s plans and help each other understand your domestic market better. 

In the rest of the course, we will be talking more broadly about marketing in other countries. This involves decisions made on the four P’s (product, price, promotion, place). We will examine the marketing issues and opportunities facing companies that do business outside their domestic markets. 

Learning Outcomes

1)  To be able to work better with people from different cultures in international marketing contexts.

2)  To sensitize students to economic, political, cultural and legal differences among nations as they affect marketing opportunities and operations.

3)  To enhance students' understanding of the international marketing management process, especially as it relates to the strategy and implementation of the four P's.

4)  To develop a marketing plan to export a product to another country.

Number of credits: 3

How You Will Learn and Work

This is a Global Classrooms Signature Course.