Taught with the faculty of the Health Services Management Center at the University of Birmingham UK, this course will provide an understanding of strategic management and marketing enabling students to lead the process and evaluate strategic planning in healthcare organizations.
Terms Offered
Spring 2025
Spring 2026
Course Details
This course provides learners with an understanding of foundational and advanced principles in strategic planning and evaluation within the context of rapidly changing healthcare environments. Through real world comparative case studies of the US and UK healthcare systems, learners will recognize how changes in technological, social, political, regulatory, reimbursement, and competitive factors impact the strategic planning and evaluation processes. Analyses of data coupled with case studies, will ensure learners have the knowledge, skills and abilities to develop and evaluate a health services strategic plan within the context of a complex and dynamic global marketplace.
Number of credits: 3
Sections:
PLH1. Students must be in Public Health Practice and Policy, Online. Golden ID students are not eligible for this section.
PLP1. Students must be in Health Administration, Online. Golden ID students are not eligible for this section.
How You Will Learn
This is a Global Classrooms Signature Course. UMD students will be working with faculty and students of the Health Services Management Center at the University of Birmingham UK on various collaborative projects.
Cultural Connection
United Kingdom
General Education Credits
None
School/College
School of Public Health
Prerequisites & Restrictions
None
Faculty Highlight
Negin Fouladi
Dr. Negin Fouladi serves as program director and academic and career development advisor of online programs (MPH in Public Health Practice and Policy, MHA, dual MD/MHA with UMB School of Medicine) in the Department of Health Policy and Management (HPM). She teaches graduate and undergraduate courses on health systems, health policy and services research methods, health care strategic planning & marketing, global health and health policy and mentors internship and capstones of HPM online programs. She has expertise in Translational Science focused on T3/T4 translation to practice and policy.
Faculty Highlight
Mark Exworthy
Mark Exworthy is a Professor of Health Policy and Management at the Health Services Management Centre, University of Birmingham and Co-Director of the MBA Clinical Leadership course. He is director for the Health Management and Leadership intercalation course for medical students. His Research interests include governance and implementation relating to policies to tackle health inequalities and other social problems, professionals and managerialism in health care organisations relating to management of clinical performance, and decentralisation in health care organisations. Mark has previously held posts at Southampton University, London School of Economics (LSE), University College London (UCL), Oxford Brookes and Royal Holloway University of London. He was also a Harkness Fellow in health care policy, based at University of California-San Francisco (UCSF) (funded by the Commonwealth Fund of New York).
Faculty Highlight
Iestyn Williams
Iestyn Williams is a Professor of Health Policy and Management in the School of Social Policy and Society. He is involved in a range of research, teaching and knowledge transfer work and has a broad methodological experience and expertise. He specializes in social science approaches to Health Services Research, employing mixed methods study designs. He has specific expertise in: priority setting, decision making and decommissioning in health care; strategic planning and decision making; implementation studies, and; qualitative evidence synthesis and reporting.
Tuition & Scholarship
Course costs should be calculated based on the university’s standard tuition and fees for undergraduate students and graduate students.
Students enrolled in winter and summer Global Classrooms courses may be eligible for the International Education Scholarship.
Cancellation and Refunds
Spring and Fall Global Classrooms courses follow UMD's Schedule Adjustment policies.
Questions & Contact Info
For more course information contact Dr. Negin Fouladi at fouladi@umd.edu.
For general questions, please contact the Global Classrooms team at globalclassrooms@umd.edu.