Taught with the faculty of the Health Services Management Center at the University of Birmingham UK, this course will provide an understanding of strategic management and marketing enabling students to lead the process and evaluate strategic planning in healthcare organizations.
Terms Offered
Spring 2025
Course Details
This course provides learners with an understanding of foundational and advanced principles in strategic planning and evaluation within the context of rapidly changing healthcare environments. Through real world comparative case studies of the US and UK healthcare systems, learners will recognize how changes in technological, social, political, regulatory, reimbursement, and competitive factors impact the strategic planning and evaluation processes. Analyses of data coupled with case studies, will ensure learners have the knowledge, skills and abilities to develop and evaluate a health services strategic plan within the context of a complex and dynamic global marketplace.
Number of credits: 3
Sections:
PLH1. Students must be in Public Health Practice and Policy, Online. Golden ID students are not eligible for this section.
PLP1. Students must be in Health Administration, Online. Golden ID students are not eligible for this section.
How You Will Learn
This is a Global Classrooms Signature Course. UMD students will be working with faculty and students of the Health Services Management Center at the University of Birmingham UK on various collaborative projects.
Cultural Connection
United Kingdom
General Education Credits
None
School/College
School of Public Health
Prerequisites & Restrictions
None
Faculty Highlight
Negin Fouladi
Dr. Negin Fouladi serves as program director and academic and career development advisor of online programs (MPH in Public Health Practice and Policy, MHA, dual MD/MHA with UMB School of Medicine) in the Department of Health Policy and Management (HPM). She teaches graduate and undergraduate courses on health systems, health policy and services research methods, health care strategic planning & marketing, global health and health policy and mentors internship and capstones of HPM online programs. She has expertise in Translational Science focused on T3/T4 translation to practice and policy.
Tuition & Scholarship
Course costs should be calculated based on the university’s standard tuition and fees for undergraduate students and graduate students.
Students enrolled in winter and summer Global Classrooms courses may be eligible for the International Education Scholarship.
Cancellation and Refunds
Global Classrooms courses follow UMD's Schedule Adjustment policies.
Questions & Contact Info
For more course information contact Dr. Negin Fouladi at fouladi@umd.edu.
For general questions, please contact the Global Classrooms team at globalclassrooms@umd.edu.